“With the SUBPAC, I can mix these big club records at a low level and still feel the bottom end as if I was in the biggest clubs in the world. Game changer!”
Q&A with Lu Diaz about the SUBPAC:
What role does “feeling” play in the music you make and love?
The majority of the work I do is best experienced in a club setting where you can truly feel the bass frequencies throughout your body. Now with the SUBPAC and a pair of headphones, music fans can experience my mixes as they were intended to be heard, in the middle of the club!
Has the SUBPAC changed the way you create, produce or mix music?
Getting the bass to feel just right is essential to the mixing work I do. For years I’ve depended on massive studio monitors like the Genelec 1036As with a massive price tag of 75k for the pair. To accurately tweak the sub frequencies I need to crank these monitors a crazy level to re-create that club feeling. Now with the SUBPAC I can mix these big club records at a low level and still feel the bottom end as if I was in the biggest clubs in the world. Not only am I saving money, but more importantly I’m saving my ears! Game changer! Read More...
How could “physical audio” change our relationship to sound and music in the future?
I think the possibilities are endless. Not only can music fans fully experience my mixes the way they were intended to feel, but I imagine the impact of music in movies and video games is now going to be even more intense! Movie goers and gamers are in for an amazing new experience. In my production work, the SUBPAC has enhanced the sound choices I’m making in creating new music, and ultimately making the overall feel of the my music bigger and better!
What excited you about the FeelBass project? (This is the new website where everything is created specifically for the SUBPAC)
The #FeelBass project is an exciting concept to me because for the first time as a music creator, you can make music knowing the end user will feel the sub the way you meant it to be experienced! So dope!
About Lu Diaz:
Lu Diaz is a Miami based multi-platinum, grammy award winning music producer, executive producer and mix engineer. Born in Santiago, Chile and living in Miami since his childhood. Lu Diaz began his music career as a drummer with a few local bands and quickly gravitated to the music business. He started his first record label at the age of eighteen and has never looked back. He is a big part of Miami’s music landscape. Lu and his brother Hugo Diaz better know as “The Diaz Brothers” are considered architects of the modern day Miami music movement. Read More...
After a few years of embarking on a career as a sound engineer, Lu Diaz became one of the most reputable sound engineers in South Florida. Making Circle House Studios in North Miami his home base. Lu earned many credits for recording and mixing with the likes of The Baha-Men, P Diddy, 50 Cent, Juvenile, Beenie Man, Trick Daddy, Lil Jon, Beyoncé, Toni Braxton, Mary J Blige, Lauryn Hill and the list goes on. As a result, Lu Diaz and his brother “The Diaz Brothers” scored remix jobs for several major artists, namely The Rolling Stones and later Wyclef Jean. In the span of five or so years Lu Diaz was awarded with many Platinum and gold awards and was credited with two grammy awards for his work on The Bahamen’s “Who Let The Dogs Out” and Beenie Man’s “Art and Life” album.
Contemplating his achievements in the music business Lu decided as a proud South Floridian that it was time for a Latino artist to represent Miami in the national hip-hop scene. Feeling like the Latin youth of Miami did not have a voice, Lu and his brother started their search for a right candidate. Keeping his eyes peeled for someone who’d fit the bill, Lu met a very charismatic young man during a mixing session for Luther Campbell (Uncle Luke of the 2 Live Crew). Thinking the young man was an intern at the studio, it led to an involved conversation with the young man, who pointed out that the track Lu was mixing was his. Shocked not only at the quality of the rapper, but the charisma of the young man he was speaking with, Lu quickly realized this was the artist he’d been looking for. Lu extended the offer that if the rapper was ever freed from his contract at Luke Records, he should give The Diaz Brothers a call.
Surprisingly, a few months later he did, that young man’s name is Pitbull and as they say “The Rest Is History”. Their unification sky-rocketed both the rapper and the production duo to worldwide fame. Lu and his brother served as Executive Producers and Music Producers for Pitbull’s debut album titled M.I.A.M.I. (Money is a major issue) which was released on their label Diaz Brothers Music Group / TVT Records. The M.I.A.M.I. album went on to sell more than 700,000 copies and Pitbull was awarded his first Gold Album Award. Lu and Hugo went on to serve as executive producer’s for the next three consecutive album. The brothers have since started their own respective companies and are giving The Diaz Brothers brand a break. Lu’s first solo production came by way of a remix of Jason Mraz’s hit “I’m yours” that features Lil Wayne and Jah Cure, which received critical acclaim. He then produced “My Life” for Dj Khaled’s “We The Best” Album featuring B.o.b. And Akon and produced tracks for Puff Daddy and Kid Ink. Most recently Lu mixed Morgan Heritage’s Strictly Roots Album which won the Grammy Award for Best Reggae Album earning Lu his third Grammy Award. He also mixed Dj Khaled’s Major Key Album that debuted at the Number 1 Spot on Billboard Top 200 Albums Chart.