Only Now
"SUBPAC has changed the way I mix records permanently. It filled a void for every producer out there not only seeking a different form of monitoring, but just from a pure pleasure listening standpoint in their home or stage environments to connect, zero in, and understand low end on a level not yet done with sub woofers."
Q&A with Only Now about the SUBPAC:
What role does “feeling” play in the music you make and love?
The feeling of the bass shapes everything I do, as a sound engineer and man who loves extreme frequencies, bass is the most physical and forceful feeling in the entire sound and music world.It exudes the pressure of the Earth, Mountains, and huge man made machines. It’s difference between hearing music and being subjugated and part of it, with no choice. It’s confrontation and relaxation, and it’s a very essential element of what I do.
Has the SUBPAC changed the way you create, produce or mix music?
It’s totally changed the way I mix music. I always struggled with finding the right amount of sub having an awkward studio room, or even with a nice studio, it’s so subjective. With the feeling, I can compare good references and create space and impact based on feeling, which would always be the big difference from an ideal track to a song that wasn’t ideal at the club in person. It’s also helped me clean up low end on non bass instruments, or , find interesting bass in unconventional spaces. i’ve worked with it on and off for a few years and it’s drastically improved my low end overall. I’ve also spared my hearing by monitoring late at night on headphones lower, which if anything, is a reason alone to buy this.
ABOUT ONLY NOW:
Only Now is the land where cyberpunk visions, ancient rhythms, and cult explorations into cosmic sound collide for profound results. Tuned metal, proto-real synthesis, and obsidian walls of atmosphere make up this reality unto itself. The project is a result of San Francisco based Kush Arora, who for over 19 years has produced uncompromising underground music. Whether he’s making Indo Caribbean dancehall, reworking kuduro, or creating ambience, his signature sound traverses genre lines and connects dots few dare to combine. Influences can be heard from Buraka Som Sistema to Wax Trax Records and haunting film soundtracks peppering Only Now. Definitions can only describe so much, Only Now’s roots lie with unbridled experimentation and wall of sonic low end.